Muji was one of those little “finds” that I was unaware of for the first year or 2.
The first New York store (there are now four) opened in 2007 in Soho – but further down than I typically stroll. But one day it caught my eye and I dragged a skeptical Chelsea in.
For those of you not familiar with Muji:
“MUJI is not a brand whose value rests in the frills and ‘extras’ it adds to its products. MUJI is simplicity – but a simplicity achieved through a complexity of thought and design.”
I think of it as a petite-sized version of Ikea, but with a Japanese aesthetic – and clothing.
I don’t think I’ve ever walked out of the store without at least a few little purchases – from a sweet little toy for Noah, to a few simply designed “basics” (T’s, scarves, socks), or even a household tool (am I the only one who thinks that a beautifully designed scrub brush will make house cleaning “fun”?).
And don’t get me started on the stationery offerings.
Or the plain, minimal dishware.
Or the skin care.
Am I right?
My recent “take-homes”:
Two white dishes, some mini kraft paper note cards and a cup of petite pencils for the little guy.
No Muji near you? You can shop many of their products on-line.
They’re pretty irresistible, don’t you think?