nyc-etc: muji

March 27th, 2014
POSTED IN:

Muji was one of those little “finds” that I was unaware of for the first year or 2.

The first New York store (there are now four) opened in 2007 in Soho – but further down than I typically stroll. But one day it caught my eye and I dragged a skeptical Chelsea in.

Smitten.

For those of you not familiar with Muji:

“MUJI is not a brand whose value rests in the frills and ‘extras’ it adds to its products. MUJI is simplicity – but a simplicity achieved through a complexity of thought and design.”

I think of it as a petite-sized version of Ikea, but with a Japanese aesthetic – and clothing.

I don’t think I’ve ever walked out of the store without at least a few little purchases – from a sweet little toy for Noah, to a few simply designed “basics” (T’s, scarves, socks), or even a household tool (am I the only one who thinks that a beautifully designed scrub brush will make house cleaning “fun”?).

muji toy clothes household

And don’t get me started on the stationery offerings.

muji stationery

Or the plain, minimal dishware.

muji dinnerware

Or the skin care.

muji skincare

Am I right?

muji storage

My recent “take-homes”:

muji

Two white dishes, some mini kraft paper note cards and a cup of petite pencils for the little guy.

muji

No Muji near you? You can shop many of their products on-line.

They’re pretty irresistible, don’t you think?

muji

3 Responses to “nyc-etc: muji”

  • As I type this I’m wearing a MUJI cardigan. I have a lot of their basics in my wardrobe. Love them.

    It’s a perfect half day jaunt in the Flatiron district – MUJI, City Bakery, Books of Wonder, ABC Carpet & Home, Fishes Eddy, Madewell…heaven.

  • I love MUJI!! I would have been so thrilled had there been stores like this when I was a kid! Even now…I love going in and seeing what i can find for a couple of dollars. For a few more dollars there slippers are wonderful!
    annie

Leave a Reply

css.php